Our NYC healthcare ad agency client is dedicated to advancing their digital capabilities and are growing this capability. This position reports to the SVP of Digital Strategy and will work closely with upper management and clients in creating strategic solutions to client’s needs and helping advance the agency’s digital opportunities.
some of the responsibilities include:
identifying key opportunities and/or challenges in a business where digital can provide a solution;
identifying customer adoption and usage behavior of digital;
learning what the digital competitive landscape looks like for a business and providing ongoing views;
developing a vision around how digital assets will fulfill business and customer needs, goals, opportunities and challenges;
defining key performance indicators for digital;
prioritizing a set of digital initiatives which can deliver on this vision and be integrated into the overall marketing mix; and
researching emerging technologies and providing recommendations for their purpose and benefit.
Brand Responsibilities
partners with the strategic planning group and account leads to understand the brand strategy, business goals, critical success factors, and audience segmentation;
partners with community managers to share brand insights that influence social listening and collaborates to gather ongoing data that may influence decisions;
partners with information architects and user experience designers to share critical success factors for initiatives and evaluate experiences;
partners with project management to identify opportunities to involve self at key milestones to validate that strategic vision is pulled through at the tactical level; and
partners with metric and analytics partners to define key performance indicators by tactic, capture results, and provide analysis of tactics.
Agency Responsibilities
contribute ongoing thought leadership to the agency and clients, including:
development and delivery of quarterly CME sessions to the agency;
development and delivery of quarterly client thought leadership sessions;
participation at digital conferences and sharing of key insights;
contribution to editorial calendars that will disseminate content through various distribution channels; and
participation in new hire onboarding and mentorship
lead and contribute digital strategy to new business initiatives, including:
collaborate with new business teams to respond to RFI and RFP opportunities; and
identify opportunities to penetrate existing clients with incremental digital initiatives.
test and champion digital tools that support the effective delivery of digital initiatives, including:
Basecamp and future workflow file asset sharing tools;
Google Agencyland for SEM/SEO tools;
Sermo for HCP social insight gathering;
Radian6 for general social insight gathering;
Google Analytics for metrics and analytics; and
Adobe Omniture for metrics and analytics.
Mandatory Requirements for the Senior Digital Strategy Role
An undergraduate degree: a graduate degree in relevant area of expertise a plus;
5+ years of digital marketing experience;
3+ years of strategic planning experience, ultimately with a healthcare advertising agency;
Deep understanding of agency roles and processes and pharmaceutical advertising and marketing guidelines;
Proven experience working across multi-channel marketing initiatives, including integrating social media and mobile initiatives;
Strong familiarity with digital marketing research resources, including: Comscore, Pew, Manhattan Research, Forrester, eMarketer, etc.;
Exceptional written and oral communication skills: published Whitepapers and documented speaking engagements a plus; and
Leadership qualities, including the ability to collaborate, motivate and inspire a must.
